A slogan for the Ministry

The phone rings and my fave agency, Fair Translations, is on the line:

"Can you translate this slogan for us? Like, right now? The Ministry for Public Befuddlement has launched a new website and wrote this short slogan in Hebrew. It looked so simple… but I guess it isn't… so can you translate it please?... Uh, we're not charging the Ministry for it, so you realize we can't pay much…"

Why on earth is the agency not charging the Ministry – which must be pretty rich, considering we are constantly befuddled by it and pay a nifty monthly fee for this privilege – for the English slogan? Did the company that built the website and the advertising agency that came up with the Hebrew slogan do the work for the Ministry for free?

As it happens, Ms. Fair caught me in-between jobs, my head was clear, and I came up with a few slogans within minutes. I have no idea which one the Befuddlement guys will choose – probably the driest, most uninteresting one… I still have no idea how much I'll be paid for this job. Whatever. I've had a good working relationship with this agency for several years now, and I'd much rather help them than leave them in the lurch.

As for the Ministry – next time I need anything from them, maybe I can call in the favor? Tell them they owe me one?...


Update and anticlimax:

Ms. Fair called back, confused:
That's not what she meant… it's not the slogan that needed translation… what she actually meant was the title of the web page… or the name of the service being offered… or…
I referred her to today's Jerusalem Post, whose correspondent had already translated the name of the service in question quite adequately.

But who knows – maybe the Ministry will like my slogan and use it anyway some day...



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