Welcome to Vanity Fair 2011

For weeks now, the newspapers have been carrying huge, full-page ads for Beauty City , an event(?) that will take place at Tel Aviv's fairgrounds, officially called The Israel Trade Fairs Center, (Merkaz HaYeridim @ Ganei HaTa'arucha, June 22-24, 2011.

For a token(?) entrance fee of NIS 30, women (well, I bet it'll be mostly women) will be awash in a sea of cosmetics and toiletries of every brand and kind. Heavily made-up sales representatives will probably be offering free makeovers, cute sachets of samples, and tempting(?) discounts. You know, the kind that make all the difference in the world: A 30-shekel cream sold for 20 shekels, and a superior(?) 800 shekel cream on special for "only" 600. Or maybe buy three, spend an arm and a leg, get one free, it'll come in handy instead of that missing arm or leg.

Hey, listen, I love wandering in the scented aisles of the Perfumery & Magic-Potion section of malls and duty-free shops. I inhale deeply, pick up pretty jars, read some ingredients and pipe-dream promises, appreciate the good copywriting and sneer at the bad texts. I consider the significant difference between Autumn Rose, Dusty Pink, and Plum Surprise shades of lipstick and their possible contribution to my general appearance and attractiveness. I hesitate between Desert Beige and Sandy Peach shades of powder for my reddish nose. I lament the fact that I can no longer use mascara because my eyes object in no uncertain terms and my skin reacts with a rash to anything more scented than baby soap. Then I sigh, pick up an unscented facial moisturizer with SPF 30, queue up, pay and leave.

"Vanity of vanities, saith the Preacher, vanity of vanities; all is vanity."
Ecclesiastes 1:2


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