Botox inherited?

One of the most distasteful and off-putting ad campaigns I've had the displeasure of encountering in the past year or two, is the one by cosmetician Ronit Raphael.
The series of ads shows good looking, locally well-known mothers-and-daughters (e.g. actress Mili Avital & her mother, Pilates guru Dalia Mantver & her daughter), and runs a slogan which I find offensive.
The Hebrew says:
כי דברים טובים מעבירים בירושה
[Transliteration: Ki dvarim tovim ma'avirim bi'yrusha]
I don't know if it's been officially translated into English. Basically, it means "because good things should be passed on to the next generation".

Excuse me, lady, what is it exactly that you are passing on to your daughter, and how? Do you mean by heredity, by education, or by bequeathing it to her?
Is it the phone number of your beautician, who has done such a wonderful plastic job on you that you'd like your daughter to enjoy the same?

Do you truly feel that filling your lips with Botox is something to be encouraged and made into a tradition to be passed on from mother to daughter ad infinitum?

What are these "dvarim tovim" (good things) that you are giving her? An appreciation of beauty, or of superficiality? You know, lady, she's got your genes whether you like it or not. It has nothing to do with Ms. Raphael or anyone else.
I suppose your real message to her is: Hey, kid, sorry I don't have chiseled features and a peaches-and-cream complexion to pass on to you… But I've got the next best thing: the name of a good plastic surgeon and an expensive beautician who's good at selling illusions in a jar. So no worries, kiddo; Grandma's amulet will protect you from the Evil Eye and this phone number will help you arrive at your final resting place looking plastic-perfect. Have a good life!

A case in point:
The latest addition to this campaign is writer Smadar Shir and her daughter. I first met Smadar Shir when she began writing for La'Isha magazine, over three decades ago. She was always a pretty woman. But in this most recent publicity picture, (J. Post, Feb. 26, p. 18) I hardly recognized her; her delicate upper lip had been plumped up in accordance with recent trends, making her look rather vulgar, in my opinion. As for the daughter – I have no idea what she really looks, or looked like. For all I know, the girl may have naturally puffy lips and her mom may have chosen to try and look like her. Whatever.

For someone else's take on the same subject, in Hebrew, see the second item down the page on the following link:

Botox is a registered trademark of Allergan Inc.


Yam Erez said...

Just read the item and commented. Thanks for drawing my attention to these insidious campaigns. No burgers or Botox for me OR my daughters. I hope to pass on to them many more valuable things.

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